From Fumbles to Touchdowns
How a National Football Franchise Transformed its Marketing Workflow
The clock was ticking down. A renowned national football franchise’s marketing team faced a daunting challenge. A crucial multi-channel campaign was on the horizon, demanding a rapid-fire blend of captivating videos, engaging social media content, and interactive fan web experiences. The creative energy was high, but their existing 25GbE network interface card (NIC) was causing frustrating slowdowns and missed deadlines.
The team’s workflow, heavily reliant on Adobe’s Creative Suite, was straining under the pressure. Demanding tasks like intricate color rendering and complex visual effects in Premier Pro and After Effects were grinding to a halt. Massive video files, high-resolution images, and intricate project files were clogging the network, causing agonizing delays and putting the entire campaign timeline in jeopardy.
Enter ATTO FastFrame™ NICs and ATTO 360™ Networking software, a powerful combination. Recognizing the urgent need for speed and optimized performance, the franchise’s IT team stepped in and upgraded their network infrastructure with FastFrame 25Gb NICs.
While the NICs alone added performance, their new network was like a sleeping giant until they awakened it with ATTO 360 Networking software, unlocking the full potential of the hardware upgrade. With its intuitive interface and oneclick tuning profiles designed for intense media workloads, ATTO 360 was like a shot of adrenaline to the team’s production environment. Instead of taking weeks or even months to configure and tweak a multitude of complex settings manually, peak performance for even the most demanding tasks was ensured with one click of a button.
The results were astonishing. The marketing machine roared back to life, achieving blazing-fast performance with dramatically reduced latency and silky smooth data streams. The team could now effortlessly transfer massive files, collaborate seamlessly on complex projects, and render high-definition videos with intricate color grading and visual effects in record time.
With the combined power of FastFrame and ATTO 360, the marketing team executed their media campaign flawlessly, delivering a thrilling experience to fans and achieving major success for the franchise. The tight deadline was met with ease, the creative vision was fully realized, and fan engagement soared to new heights. “FastFrame and ATTO 360 were game-changers for our team,” the franchise’s marketing director told us. “Not only did we get the speed we desperately needed, but the ease of optimization with ATTO 360, especially for our color rendering and effects workflows, was incredible. We were able to unleash our full creative potential, deliver a world-class campaign on time, and give our fans the thrilling experience they deserve. It was a complete win for the team.”
By simplifying the process of achieving peak performance, FastFrame and ATTO 360 brought immense value to the team’s production department. The solution ensured maximum performance for Adobe Creative Suite applications, enhancing overall productivity and efficiency. When faced with tight deadlines and resourceintensive workflows, the right technology can make all the difference. FastFrame and ATTO 360 delivered exceptional performance, ease of use, and value to a national football franchise team’s marketing initiatives and can do the same for yours.
